OLD BAY has been the go-to seafood seasoning for people up and down the Chesapeake Bay for over 75 years. So how do you bring new users into the fold? Or get existing fans to use it even more? Why not pique the curiosity of food lovers by showing all the ways you can use OLD BAY? The “I’D OLD BAY THAT!” campaign encourages people to boldly explore all the foods that can be made better by adding this signature blend of 18 herbs and spices. It’s easy, incredibly versatile and, not to mention, delicious. The only limit is our customers’ imagination. And their supply of OLD BAY.