CPG @ GKV | Lance
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Love the Little Things.

About This Project

With the “Love the little things” campaign for Lance Sandwich Crackers, GKV conveys with simple truths like, “it’s what’s inside that counts” and “sometimes, something little can be bigger than it seems” that the company’s focus on the little details is what what’s their food so good tasting AND good for you. With both the brand and the food playing central roles in making the story believable and compelling, the campaign was extremely effective. It scored in the top percentile of effectiveness for both heavy and non-users of all advertising tested by IPSOS-ASI and drove solid double digit base volume growth over the years that it ran.