CPG @ GKV | Bridgestone Golf
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Bridgestone Golf

About This Project

Golf is a hard game to play, right? Well, what if it weren’t? After spending millions on research and conducting over 3 million ball fitting tests, Bridgestone Golf concluded that golf can be made easier and more enjoyable if golfers change one thing – their ball.

Ads, emails and social posts feature Tiger Woods, other pros and everyday golfers demonstrating in fun, humorous ways the better results they can expect when they play the best ball for their game. Media is laser focused with digital videos, banners, social posts and email blasts.

Over the course of the 2018 season, over 1 billion impressions will surround golfers with a single message – if you want to play better golf, you need to play a better ball, a Bridgestone ball. Last year, GKV’s first with Bridgestone Golf, was a record year. We’re now going for two in a row.