CPG @ GKV | Back to Nature
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Back To Nature

Snack Happy

About This Project

GKV’s new brand campaign for Back to Nature encompasses the joyful attitude people have when they pursue a path to a vibrant, healthy life and can eat the snacks they love without sacrificing great taste.

Snack Happy, the new campaign theme, centers around delicious ingredients in Back to Nature snacks, like semisweet chocolate chunks, whole wheat flour and whole grain rolled oats. There’s also a nod to ingredients that Back to Nature left out of their snacks, like gluten, GMOs, and high fructose corn sugar. With lines like “Gluten and I are no longer together… and I’m okay with that,” Back to Nature is developing a brand identity that contributes to our food-loving culture. The campaign adopted a voice and whimsical style that celebrates good food, good snacks and a good life.