CPG @ GKV | Blog
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There have been a few good articles recently about selling CPG brands to private-equity firms so they can make the necessary changes to...

For us, it was never a question of if. It was always a question of when. We had to wait longer than we...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Big brands tend to use traditional media, like TV, print, OOH and radio to fulfill their...

Wendy’s is known for their strong and hilarious Twitter tone of voice, with over 2.75m followers, a devoted fanbase, and a history of...